Debra Trappen, Empowerment coach, speaker, and author

Debra Trappen is the undisputed queen of sass, moxie, and fire and one of the four key leaders in the California Association of Realtors WomanUP! Initiative. In this powerful session, Debra zeroes in on the mindset and the tools you will need to define the perfect niche audience for your business. Here’s what she will be covering:

• Understanding your audience’s mindset and what is required to target market to that group.
• A pivotal first step is to define your ideal client, but how do you know which clients are right for you and which ones to avoid?
• A proven way to build connection: Solve their biggest transaction-related problems.
• What’s your sizzle? What is it about you that ignites a spark in others when they meet you? Strategies for touching their feelings and firing up that spark.
• When you are clear about who your niche audience is, you know when to say “Yes” to certain types of business as well as when to say “No.”