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Go Relational, Not Transactional

About :

Matt Johnson and Greg McDaniel are the founders and co-hosts of Real Estate Uncensored. A weekly podcast available on iTunes and Android and at In this episode of the Inman Show, Matt & Greg chat with Bernice Ross on a relational vs transactional business approach.

In today's market, trends seem to be shifting to a completely digital marketing strategy and relational marketing is has taken a backseat. Matt, Greg and Bernice discuss why relationship management is more important than ever for success in 2019.

So just how do you implement a more relational approach in your business in 2019? Today's episode provides the proven strategies that really do work.

Here are some takeaway points from Greg and Matt:

  • In a time where everything seems to work for someone, how do you hone in on what will work best for you?
  • Keep It Simple Stupid—words to live by and why it always pays to start with the simple things first.
  • How to stand out from the noise of life—be famous to 50 people, not 500.
  • Rather than being transactional based, which is about you and your business rather than about the other person, use social media to build a connection.

More episodes in this series

Chris Smith

14 January 2019

Chris Smith, USA Today bestselling author of The Conversation Code 

Matt Johnson & Greg McDaniel

7 January 2019

Matt & Greg speak of the Relational Vs Transactional business approach 

Michael Krisa 

31 December 2018

Michael Krisa provides secrets to print marketing 

Terri Murphy 

24 December 2018

Terri Murphy discusses the importance of Productivity 

Sue Koch

17 December 2018

Sue Koch chats social with Bernice Ross 

Tags :

Inman Transactional business Bernice Ross

Release Date:

07 January, 2019